We believe that beautiful hair starts at the root. Soothe and clarify your scalp while adding high shine and volume to your strands with this farm-to-shower inspired Apple Cider Vinegar Shampoo. Oat as the first ingredient helps to promote a healthy scalp environment. Infused with apple cider vinegar, this shampoo cleans and clarifies your scalp while adding shine to your hair. The blend of ingredients work together to produce a sensational, fresh fragrance. Free from sulfates, parabens and dyes, this product is safe for color-treated hair.
We source our oats from a quiet mill located along the rolling hills of the Mississippi River Valley, in a small town where pride and quality go hand-in-hand. We love the way we feel when everything is in balance. That's why we start with oat as the first ingredient. Each blend helps to soothe your scalp and nourish your strands from root to tip. Discover blends made with simple ingredients, from simpler times.

• SHINE & VOLUME: Oat is the first ingredient in this scalp-soothing, farm-fresh inspired shampoo infused with apple cider vinegar to clarify the scalp and add high shine and volume to dull hair.
• CLARIFYING BLEND: Infused with apple cider vinegar, this shampoo cleanses and reinforces shine from root to tip. It's free of sulfates, dyes & parabens & safe for all hair types & color treated hair.
• FARM FRESH INSPIRED: We make hair care products that promote healthy hair & scalp, from shampoo & conditioner to hair masks, leave-in milks, mists & oils.
• SOOTHING PROPERTIES: We've been a trusted household brand since 1945. We're best known for our skin & hair care products, where oat's soothing properties are put to work on body, face and scalp
• BEAUTIFUL HAIR FROM ROOT TO TIP: Our hair care products are blended in perfect balance with wholesome ingredients to help soothe your scalp and nourish your strands for beautiful hair from root to tip

Aveeno haircare

The NEW Aveeno Haircare Collection, formulated with oat and infused with wholesome farm-fresh inspired ingredients help promote a healthy scalp while nourishing your strands from root-to-tip.

Oat is at the core of the Aveeno brand heritage...and now, the new Aveeno Haircare Collection.

Each new Aveeno shampoo and conditioner contains oat as the first ingredient, which is known for its soothing and moisturizing properties.