Rice bran oil is included in the formula to enhance the absorption of CoQ10, an oil soluble material. High doses and enhanced absorption allow blood levels to normalize and beneficial effects to be seen much faster. CoQ10 has a special biochemical role of major importance: it plays a critical role in the production of ATP, the basic energy molecule of all cells. In animal studies, CoQ10 supplementation has increased mean lifespan by as much as 50%. In addition, the longer living animals also remained more active and younger looking with bright eyes, glossy coats and healthy skin. Some research indicates that the effects of CoQ10 are dose dependant. This is our highest potency ubiquinone supplement.